#Use producers best friend to make an edl skin

For example, any item that claims to be a skincare product should be healthy for the skin and communicate that benefit through packaging. All labeling and other information communicate how the item can help the consumer. Packaging should be transparent about the product and clearly state what the product does. When most brands stick to a particular design, switching up the typical aesthetic may draw more consumers to your product. Aesthetic ExperienceĪ brand’s packaging should stand out among other products. Problems are addressed through packages that attempt to solve the issues and promote a solution to each customer. For example, food products may require different packaging designs if consumers don’t find the food appealing. These product packages address specific issues or needs within their consumer base. Leverage that consumer behavior and keep these factors in mind for your packaging: Solving a Problem A customer looking to buy an item will be more convinced to purchase it if the packaging promotes the brand as a solution to their problems. Today’s consumers are drawn to packaging and products that meet their needs. For example, food packaging that looks appetizing will appeal to hungry customers.

Cohesion: Customers may find packaging instantly appealing and are often motivated to impulsively buy products due to the packaging.

It can also promote a product to a certain income bracket or social group.

Inclusivity: Packaging can convey feelings of inclusiveness or a desired lifestyle.Excitement: Customers may feel excitement or happiness when products are appealing or mysterious.Compulsion: Some packaging conveys an urgency to make purchasing decisions, such as limited-edition products or items on sale.Spontaneity: A customer will respond to an advertisement or display, such as a child looking at a brightly colored Barbie, and buy something they didn’t plan to.There are a few emotions and responses that describe how product packaging affects consumer behavior: Bright colors, readable font and quality material can convince customers that your product is reliable. How Does Packaging Influence Behavior?Ī product’s packaging can influence consumers’ emotions through aspects like color, typography and material. Packaging can convey emotions through design aspects like color, logos or text and persuade consumers that a specific brand offers the perfect solution to a person’s needs.Ĭompanies can use knowledge of the current market and typical customer to their advantage and create a package that positively influences consumer behavior. The design of a product’s packaging will often influence customers to buy something if they are convinced that the item is reliable and trustworthy.